CareerFinders, on behalf of our client, a CySEC regulated Investment Firm with expanding operations in Cyprus, we are seeking to recruit a PPC Specialist to join their growing team based in Limassol. The successful applicant will be responsible for launching and optimizing PPC campaigns, monitoring budgets and overseeing search platform accounts. Our client is seeking applicants who are ideally educated to degree level in Marketing, Digital Media, Communications or a related field who possess approximately 3 years of previous experience with PPC digital advertising. Any previous experience working in the Forex industry is highly beneficial and excellent verbal and written communication skills in English are a must.

Key Duties/Responsibilities:

• Launching and optimizing PPC campaigns.
• Monitoring budgets and overseeing search platform accounts.
• Tracking KPIs and producing useful reports for management.
• Overseeing accounts on search platforms (e.g. Google AdWords, Bing).
• Be involved in keyword selection and audience targeting.
• Monitoring budget and adjusting bids to gain better ROI.
• Tracking KPIs to assess performance and pinpoint issues.
• Producing reports for management (e.g. dashboards).
• Writing attractive and concise copy for adverts.
• Suggesting and developing new campaigns across multiple channels.
• Maintaining partnerships with PPC ad platforms and vendors.
• Finding ways to reduce risk of click fraud.
• Keeping abreast of PPC and SEM trends.

Key Skills/Experience:

• BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus.
• Approximately 3+ years’ experience as a PPC Specialist is essential.
• Previous experience working in the FX industry is highly desirable.
• Knowledge of SEO and digital marketing concepts.
• Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred.
• Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.).
• Understanding of HTML and XML is a plus.
• Proficient in MS Office (particularly Excel).
• Excellent communication skills.
• Analytical thinking with strong math skills.
• Ability to think strategically and develop innovative marketing strategies.
• Ability to work well independently as well as in a team.

To apply for this vacancy, please send your CV, along with any covering letter to jobs@careerfinders.com.cyquoting the reference number CAR6886. Please note that due to the high volumes of applications received only shortlisted applicants will be responded to. By sending us your CV you are giving CareerFinders your consent to be contacted for this and any other suitable vacancies that we believe match your skills and experience. To view our privacy policy, please click www.careerfinders.com.cy/privacy-policy.