MELCO Resorts & Entertainment in Cyprus

Melco Resorts & Entertainment (Melco) is the developer and operator of the upcoming integrated resort, City of Dreams Mediterranean, which is expected to be the largest and premier integrated resort in Europe. The Company’s unique blend of design, entertainment and quality sets the company apart, making it the global leader in premium integrated resorts. As recipient of more than 650 awards international, regional and local awards, Melco’s esteemed achievements highlight the Company’s dedication to exceptional hospitality and service excellence. With its entire property portfolio honored with the top tier, Forbes Travel Guide Five-Star recognition, Melco leads among integrated resort operators in Asia. Melco’s four signature restaurants across Melco properties are honored by Michelin Guide Hong Kong Macau 2021 with a collective total of seven Michelin-stars. With its growing international presence and approximately 20,000 colleagues globally, Melco actively contributes to the communities in which it operates. The Company values colleagues as the heart of the business and was named one of the “Best Companies to Work for in Asia” by HR Asia for two consecutive years (2019-2020). Furthermore, Melco has received numerous accolades for its contributions to the community, including being named winner of “Community Award – Asia” at 2020 Industry Community Awards and being voted “Socially Responsible Operator of the Year” at International Gaming Awards 2019.As part of Melco, City of Dreams Mediterranean will be driven by the Company’s commitment to excellence. It is set to be a world-leading integrated resort and landmark for Cyprus and the wider region, offering a range of attractions and entertainment options including luxury accommodation, fine dining, recreation and MICE facilities.

City of Dreams Mediterranean is set to boost tourism in Cyprus, attracting an additional 300,000 tourists annually and contributing significantly to alleviate seasonality. During the construction phase, City of Dreams Mediterranean is expected to create an estimated 4,000 local job opportunities, and approximately 2,500 permanent jobs once open.

Melco also operates Cyprus Casinos in Nicosia, Ayia Napa, Paphos, and Limassol.

POSITION SUMMARY:

The Digital Marketing Specialist will be responsible for executing and optimising digital marketing campaigns, that effectively promote our brand and services across various online channels

PRIMARY RESPONSIBILITIES:

• Plans, implements, and monitors end-to-end digital marketing campaigns across various platforms (e.g., Google Ads, Facebook, LinkedIn, Instagram, etc.). Use web analytics tools (e.g. Google Analytics) to analyze data, identify trends, and generate actionable insights for continuous improvement
• Prepares regular reports on campaign performance and present findings to key stakeholders
• Monitors website traffic and engagement metrics, analyzes user behavior to identify opportunities for content optimization and enhancement
• Conducts keyword research, competitor analysis, and on-page optimization to improves organic search rankings and visibility
• Implements SEO best practices to increase organic traffic and drive relevant traffic to the website
• Utilizes content management systems (CMS) to publish and update website content regularly
• Develops landing pages, and calls-to-action to maximize campaign performance and conversion rates
• Monitors and maintains website content to ensure accuracy and relevance, removes outdated or obsolete information promptly.
• Continuously optimizes campaigns based on key performance indicators (KPIs) and insights from analytics data
• Collaborates with the content team to develop engaging and SEO-friendly content for the website, blog, email newsletters, and other digital assets

QUALIFICATIONS:

Requirements

• Bachelor's degree in Digital Marketing, Communications, or accreditation in related fields.
• Proven work experience of minimum 2 years, as a Digital Marketing Specialist or in a similar digital marketing role.
• In-depth knowledge of various digital marketing channels and tools, including social media, SEO, email marketing, PPC, etc.
• Experience with web analytics tools and data-driven decision-making.
• Proficiency in content management systems (CMS) and email marketing platforms.
• Strong analytical skills and the ability to interpret data to optimize campaigns.

Personal Competencies

• Displays a high commitment to delivering results
• Able to work under pressure

• Excellent written and verbal communication skills.
• Creative mindset with a keen eye for design and user experience.
• Strong project management and multitasking abilities.
• Self-motivated and able to work both independently and collaboratively within a team.

To apply please click here: Specialist Digital Marketing