CareerFinders, on behalf of our client, a new multi-asset global trading platform, with expanding operations in Cyprus, we are seeking to recruit a Senior Email Marketing Executive to join their growing team based in Nicosia. The successful applicant will primarily be responsible for campaign planning, and the creation and optimisation of all campaigns. Reporting to the CRM Campaign Manager, you will be responsible for the implementation of the global customer engagement strategy. You will need to possess proven experience within a start-up environment and experience using Braze is highly desirable. Our client is seeking candidates who are highly customer-focused with a good understanding of marketing principles. Excellent verbal and written communication skills in English are essential. An attractive remuneration and benefits package based on skills and experience is available.

Key Duties/Responsibilities:

• Reporting to the CRM Campaign Manager, you will be responsible for the implementation of the global customer engagement strategy.
• Campaign planning and the creation & optimisation of all campaigns.
• Transforming CRM campaigns by applying personalisation, targeted segmentation, and dynamic content.
• Plan, create, and execute CRM campaigns in conjunction with the marketing calendar, content team planner and product launches.
• Build out customer journey lifecycles working with core teams to scope, develop and continuously optimise.
• Use multi-channel campaigns where possible to drive key KPI’s such as Open & Click rates, % funded, % traded and retention rates.
• Produce high quality and timely campaigns that are personalised, innovative and relevant using segmentation.
• Be a key player within the customer engagement team, understanding how your campaign work impacts the overall customer journey, working with wider teams to set goals, experiment and optimise.
• Support the team with QA campaigns, ensuring exceptional attention to detail and proactively advising on process improvements.
• Build weekly campaign reporting and analysis, confidently dissecting the data, providing recommendations and key takeaways.
• Work closely with the rest of the CRM team to continually develop and optimise our campaigns, applying a ‘test and learn’ methodology.
• Work very closely with the Insights team to deep dive into behaviour versus value; helping to define retention tests ongoing.
• Manage workload and relationships with core stakeholders (i.e. Content, Legal & Compliance, Product and Design).
• Ensure that any issues with the CRM platform are escalated efficiently.

Key Skills/Experience:

• Knowledge of FX Trading or Betting is desirable.
• Understanding of all core CRM & Retention Marketing KPI’s.
• Experience within a start-up environment is essential.
• Experience using Braze is highly desirable.
• Passionate about experimentation & dynamic content.
• Highly customer-focused with a good understanding of marketing principles.
• Experience using different marketing channels (i.e. email, push notifications, rich inbox etc).
• Proficient using Microsoft Office (particularly Excel).
• Ability to build strong working relationships.
• Excellent with time management and ability to multitask.
• Self-starter that can take the initiative & be proactive.
• Data focused and ROI driven.
• Confident in communicating and presenting with core stakeholders across the business.
• Excellent verbal and written communication skills in English.

To apply for this vacancy, please send your CV, along with any covering letter to jobs@careerfinders.com.cy quoting the reference number CAR7567. Please note that due to the high volumes of applications received only shortlisted applicants will be responded to. By sending us your CV you are giving CareerFinders your consent to be contacted for this and any other suitable vacancies that we believe match your skills and experience. To view our privacy policy, please click www.careerfinders.com.cy/privacy-policy.