CareerFinders, on behalf of our client, an expanding provider of Online Media & Marketing services predominantly to the iGaming sector, we are seeking to recruit an Email Marketing Specialist to join their growing team based in Nicosia. As an Email Marketing Specialist, you will be responsible for developing and executing email marketing campaigns to drive engagement, retention, and revenue for B2C casino operations. This role requires a deep understanding of email marketing strategies, and expertise in overcoming challenges related to blacklists and spam filters. The ideal candidate will have a proven track record in creating effective email campaigns that resonate with online players and enhance their overall experience. A highly attractive remuneration package is on offer based on skills and experience, as well as Hybrid working conditions.

Key Duties/Responsibilities: 

• Develop, implement, and manage email marketing campaigns to promote casino games, bonuses, and promotions.
• Create compelling email content, including subject lines, body text, CTAs, and visual elements, tailored to different player segments.
• Maintain and grow email subscriber lists, ensuring data hygiene and compliance with relevant regulations.
• Monitor and improve email deliverability rates by implementing best practices to avoid blacklists and spam filters.
• Track and analyze campaign performance metrics (open rates, click-through rates, conversions) and provide actionable insights to optimize future campaigns.
• Conduct A/B testing on various email elements to improve engagement and conversion rates.
• Ensure all email campaigns comply with industry regulations and best practices, particularly in grey market regions.
• Work closely with the design, content, and CRM teams to align email marketing efforts with broader marketing initiatives.

Key Skills/Experience: 

• Minimum of 3-5 years of experience in email marketing, preferably within the Online Casino or Gaming Industry.
• Proficiency in email marketing platforms (e.g., Mailchimp, SendGrid, HubSpot) and CRM systems.
• Strong ability to analyze data and derive actionable insights to optimize email campaigns.
• Strong copywriting and design skills to create engaging and effective email content.
• High level of accuracy and attention to detail in managing email lists and campaign execution.
• Familiarity with email marketing regulations and best practices in different markets.
• Experience with HTML/CSS for email template customization is desirable.
• Knowledge of advanced email deliverability tools and techniques is a plus.
• Previous experience in overcoming challenges related to blacklists and spam filters will be considered an advantage.
• Ability to collaborate effectively with cross-functional teams and contribute to a positive work environment.

To apply for this vacancy, please send your CV, along with any covering letter to jobs@careerfinders.com.cy quoting the reference CAR7621. Please note that due to the high volumes of applications received only shortlisted applicants will be responded to. By sending us your CV you are giving CareerFinders your consent to be contacted for this and any other suitable vacancies that we believe match your skills and experience. To view our privacy policy, please click www.careerfinders.com.cy/privacy-policy.