CareerFinders, on behalf of our client, a new multi-asset global trading platform, with expanding operations in Cyprus, we are seeking to recruit a VP of Customer Lifecycle Marketing to join their growing team based in Nicosia. The successful candidate will play a pivotal role in developing and executing strategies that enhance customer activation, adoption, and retention through lifecycle marketing. This position involves leading a skilled team and requires a deep understanding of and experience with customer journey mapping, segmentation, personalization, multi-channel marketing, PLG, digital reporting and analytics. Our client is seeking applicants who possess demonstrable experience building out customer lifecycle strategies, as well as developing customer journey maps across product & marketing. Knowledge of FX Trading, Betting and/or Crypto and experience within a start-up environment will be considered a significant advantage. Excellent verbal and written communication skills in English are a must. Our client offers an attractive remuneration and benefits package based on skills and experience.

Key Duties/Responsibilities: 

• Lead customer journey mapping for the company (in collaboration with sales, product & operational teams), covering all touchpoints, deliverables, ownership, and success metrics at each in stage of the journey, ensuring a seamless and personalized experience from initial engagement to long-term retention.
• Establish a customer journey centre of excellence, staying abreast of the latest trends, methodologies, and best practices in lifecycle marketing.
• Advocate dynamic content and automation throughout the team. Work closely with the VP of Retention Marketing to automate all successful experiments.
• Develop and implement a lifecycle marketing strategy aligned with company business goals, focusing on successful fund/trade rates, retention, and loyalty.
• Lead the design and execution of multi-channel lifecycle campaigns fostering an experimentation culture throughout your team.
• Drive a self- service ethos, refining processes and driving new tooling where needed to ensure the team are as streamlined and automated within their operations as possible.
• Define and monitor key lifecycle metrics to facilitate ongoing campaigns, programs, and optimization, including trial conversion, product engagement, adoption, and retention rates.
• In collaboration with the data science teams build out bespoke segmentation & algorithms to unlock hyper personalisation for our customers.
• In conjunction with the insights teams, build a suite of reports that track both revenue and engagement based KPI’s.
• Utilize data and analytics to effectively segment and target customers, optimizing communication strategies across different stages of the customer journey.
• Regularly evaluate and report/present on the effectiveness of lifecycle marketing initiatives using key performance indicators and data-driven insights for continuous improvement.
• Ensure all lifecycle marketing activities adhere to company’s tone of voice, legal requirements, and industry best practices.
• Create quarterly strategies and roadmaps of planned activity, assessing and prioritising team capacity, forecasting tooling & data needs and always pushing the boundaries of customer engagement.
• Lead a skilled team- proactively recruit & mentor, inspire and develop the existing team.

Key Skills/Experience: 

• Knowledge of FX Trading, Betting and/or Crypto (desirable).
• Experience mentoring, leading and recruiting teams.
• Demonstrable experience building out customer lifecycle strategies.
• Demonstrable experience developing customer journey maps across product & marketing.
• Experience within a start-up environment (desirable).
• Passionate about experimentation & dynamic content.
• Experience using different marketing channels (i.e. email, push notifications, rich inbox etc).
• Self-starter that can take the initiative & be proactive.
• Data focused and ROI driven.
• Confident in communicating and presenting to senior stakeholders across the business.
• Excellent written and spoken English.
• A strong understanding of customer needs and motivations to design effective retention strategies.
• Proactively identifying opportunities, structuring, and finding new ways to solve problems. Ability to connect the dots across the business and how CRM / retention can impact this.
• A creative mindset to develop and test new ideas for improving customer engagement and retention.
• Data-driven, comfortable with using data and insights to inform decisions and actions; willingness to get into the details.
• Commercially aware on the impact customer retention has on business outcomes.
• Be an exceptional senior stakeholder manager and collaborative - able to influence and take people on a journey at all levels (especially when trade-offs are required), build collaborative and productive relationships across teams, especially with Marketing, Sales, Product, Creative and Operational teams.
• Strong integrity, test and learn, and proactive drive with a strong desire to make things happen and get things done quickly.
• Be comfortable and flexible with growing in a fast-paced and constantly evolving environment with a growth mindset.

To apply for this vacancy, please send your CV, along with any covering letter to jobs@careerfinders.com.cy quoting the reference number CAR7566. Please note that due to the high volumes of applications received only shortlisted applicants will be responded to. By sending us your CV you are giving CareerFinders your consent to be contacted for this and any other suitable vacancies that we believe match your skills and experience. To view our privacy policy, please click www.careerfinders.com.cy/privacy-policy.