CareerFinders, on behalf of our client, an expanding provider of Financial Technology solutions and services to the iGaming & Online Casino industries, we are seeking to recruit a Media Buyer (In-App) to join their growing team based in Limassol. As an In-App Media Buyer, you will be responsible for planning, managing, and optimizing in-app advertising campaigns with the aim of acquiring high-quality users, driving application installs, and maximizing ROI for mobile applications. Our client is seeking applicants who are ideally educated to degree level in Advertising, Marketing, Media, or other related fields, who possess expertise in strategic media placements and performance metrics analysis to continually optimize campaign outcomes. Proven experience in in-app media buying/marketing or similar is essential, as well as a strong understanding of mobile app user acquisition and in-app advertising ecosystems. You will need to have experience working in the iGaming and/or Gambling sectors, and any knowledge of the Spanish language will be considered an advantage. An attractive remuneration and benefits package is on offer, based on skills and experience.

Key Duties/Responsibilities: 

• Develop and execute in-app advertising strategies aimed at user acquisition and retention.
• Plan, buy, and optimize in-app media campaigns across various DSPs and ad networks.
• Monitor campaigns and adjust them based on key performance metrics like CPI, ROAS, and retention.
• Analyze and report on campaign performance with actionable insights.
• Collaborate with creative teams to develop tailored ad creatives.
• Stay updated with trends in the mobile advertising space.
• Manage budgets and optimize media spend for maximum ROI.
• Conduct A/B testing and experiments to optimize creatives, targeting, and bidding strategies.

Key Skills/Experience: 

• Bachelor's degree in Advertising, Marketing, Media, or related field.
• Proven experience in in-app media buying or a similar role in mobile marketing.
• Strong understanding of mobile app user acquisition and in-app advertising ecosystems.
• Proficient with in-app advertising platforms (AppLovin, IronSource, AdMob, etc.).
• Analytical mindset and data-driven approach to decision-making.
• Familiarity with tools like Adjust, AppsFlyer, or Firebase.
• Gambling experience is essential.
• Ability to manage multiple campaigns in a fast-paced environment.
• Strong communication and teamwork skills.
• Experience with large budget management and scaling app growth.
• Prior experience with programmatic buying platforms.
• Passion for mobile technology and gaming apps.
• Knowledge of the Spanish language will be considered a significant advantage.

To apply for this vacancy, please send your CV, along with any covering letter to jobs@careerfinders.com.cy quoting the reference number CAR7822. Please note that due to the high volumes of applications received only shortlisted applicants will be responded to. By sending us your CV you are giving CareerFinders your consent to be contacted for this and any other suitable vacancies that we believe match your skills and experience. To view our privacy policy, please click www.careerfinders.com.cy/privacy-policy.