Marketing Automation Specialist (7852)
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#CR74386 Τύπος: Πλήρης Απασχόληση
CareerFinders, on behalf of our client, a regulated Investment Firm with offices across Cyprus, we are seeking to recruit an Email Marketing Automation Specialist to join their growing team based in Nicosia. As an Email Marketing Automation Specialist, you will primarily be responsible for managing and optimizing marketing automation platforms to ensure effective campaign performance, as well as collaborating with the content and design teams to create compelling marketing materials that align with campaign objectives. Our client is seeking applicants who are ideally educated to degree level in Marketing, Business, or another related field, who possess at least 2+ years of experience in marketing automation and/or digital marketing. Proficiency in marketing automation platforms (e.g., solicits, sendgrid, stripo Anagog etc) is desirable, and strong analytical skills with the ability to interpret data and generate actionable insights are essential. An attractive remuneration and benefits package is on offer, based on skills and experience, which includes a 13th salary, and private medical insurance.
Key Duties/Responsibilities:
- Manage and optimize marketing automation platforms (e.g., solicits, sendGrid, stripo Anagog etc.) to ensure effective campaign performance.
- Collaborate with the content and design teams to create compelling marketing materials that align with campaign objectives.
- Monitor and analyze campaign performance metrics to identify trends, insights, and areas for improvement.
- Oversee the setup, maintenance, and troubleshooting of marketing automation workflows.
- Implement lead scoring and nurturing strategies to maximize conversion rates and client engagement.
- Create and execute targeted email marketing campaigns, including A/B testing and segmentation strategies.
- Monitor and analyze campaign performance, providing insights and recommendations for improvement.
- Maintain and update client databases, ensuring data integrity and segmentation for targeted campaigns.
- Stay up-to-date with industry trends and best practices in marketing automation and digital marketing.
Key Skills/Experience:
- Bachelor’s degree in Marketing, Business, or related field.
- 2+ years of experience in marketing automation and/or digital marketing.
- Proficiency in marketing automation platforms (e.g., solicits, sendgrid, stripo Anagog etc).
- Strong analytical skills with the ability to interpret data and generate actionable insights.
- Excellent written and verbal communication skills.
- Familiarity with HTML/CSS and basic coding is a plus.
- Ability to work independently and collaboratively in a fast-paced environment.
Key Benefits:
- Attractive salary based on skills and experience.
- 13th salary.
- Medical Insurance.
To apply for this vacancy, please send your CV, along with any covering letter to jobs@careerfinders.com.cy quoting the reference number CAR7852. Please note that due to the high volumes of applications received only shortlisted applicants will be responded to. By sending us your CV you are giving CareerFinders your consent to be contacted for this and any other suitable vacancies that we believe match your skills and experience. To view our privacy policy, please click www.careerfinders.com.cy/privacy-policy.