#RH81135 Τύπος: Πλήρης Απασχόληση

The Client:

On behalf of our Client, which is a leader in the field of beverages production and distribution, we are seeking to recruit a Brand Strategy Executive in Nicosia.

The Position:

The Brand Strategy Executive plays a key role in driving the innovation and development of new products, from concept to market launch. This role requires a strategic and analytical thinker with a good understanding in market analysis and cross-functional collaboration.

Reporting to the Head of Brand Strategy, the Brand Strategy Executive will work closely with internal supply chain and production teams to drive new product innovations while managing and sustaining the existing product portfolio throughout the production process

Duties and Responsibilities:

A. Product Innovation and Development:

• Lead the ideation, conceptualization, and development of new products, ensuring alignment with the brand strategy.

• Conduct market research and competitive analysis to identify opportunities for new products across various markets.

• Collaborate with quality, design, and engineering teams to develop product concepts, prototypes (MVPs), and specifications.

• Oversee and responsible for maintaining brand guidelines, trademarks, packaging formats, and ensuring legal compliance for the product portfolio.

B. Strategic Alignment:

• Collaborate with the Head of Brand Strategy to ensure product development initiatives align with the overall brand vision and market positioning of the organization and portfolio.

• Present product development plans and progress reports to key stakeholders.

C. Project Management:

• Manage the end-to-end product development process, including timelines, budgets, and resource allocation.

• Coordinate cross-functional teams, including procurement, quality, design, engineering, marketing, and sales, to ensure successful product development and launch.

• Identify and mitigate risks throughout the product development lifecycle in collaboration with project teams.

D. Quality Assurance and Compliance:

• Work closely with the Quality Team to ensure all new products meet regulatory requirements and quality standards.

• Support the implementation of quality assurance processes and testing protocols to guarantee product reliability and safety.

• Address any quality or production issues that arise during development and post-launch.

E. Marketing, Market Launch, and Product Performance:

• Monitor and analyze product performance in the market, gather feedback, and report findings to management.

• Analyze product performance metrics, guided by the Head of Brand Strategy, and present key outcomes to top management.

• Oversee and maintain centralized digital brand assets for the company’s portfolio.

• Manage centralized marketing materials and brand assets created for the portfolio.

• Carry out additional responsibilities as assigned by the Head of Brand Strategy.

• Collaborate closely with intercompany partners and participate in all relevant internal and external meetings.

Skills/Qualifications/Experiences:

• Bachelor’s degree in Business Administration, Marketing, or a related field.

• Master’s degree is an advantage.

• Minimum of 3 years related experience.

• Proven experience in product development, project management, marketing, or related roles.

• Experience in business analysis, (market research, consumer insights or competitive analysis).

• Excellent project management skills with the ability to manage multiple projects concurrently.

• Strong collaboration and communication skills to work effectively with cross-functional teams.

• Creative thinking and problem-solving skills to drive product innovation.

Location:

The position is for the Client's offices in Nicosia.

Remuneration:

A competitive remuneration package will be offered to the successful candidate, according to qualifications and experience.

TO APPLY CLICK HERE

All applications are considered strictly confidential.