Soft2Bet is a rapidly growing and dynamic Casino White Label platform provider and operator. We offer a full range of Tech and Gaming solutions, turning our partners’ concepts into reality! Founded in 2016, the company has expanded into an international team of over 1,000 people, with offices in Cyprus (headquarters), Malta, and Bulgaria.

Job brief

We are seeking a highly skilled and experienced Native English Content Writer/Copywriter with a strong background in the gambling niche.

The ideal candidate should have a proven track record of creating engaging, informative, and persuasive content tailored to online gambling audiences. This role involves producing high-quality content for various platforms, including websites, blogs, social media, and marketing materials.

The candidate should possess a deep understanding of the gambling industry, its terminology, trends, and regulations.

Responsibilities:

• Content Creation:

Develop original, well-researched, and compelling content related to the gambling niche, including casino games, sports betting, poker, and more.

Craft attention-grabbing headlines, engaging introductions, and informative body content that resonates with the target audience.

• SEO Optimization:

Implement effective SEO strategies to ensure content ranks well in search engines and attracts organic traffic.

Incorporate relevant keywords and phrases seamlessly into the content while maintaining natural readability.

• Audience Understanding:

Demonstrate a deep understanding of the gambling audience's preferences, interests, and pain points to tailor content accordingly.

Create content that informs, educates, and entertains readers while aligning with their needs.

• Industry Expertise:

Stay updated with the latest trends, news, and developments within the gambling industry.

Utilize industry-specific terminology and jargon accurately to establish credibility and rapport with readers.

• Content Strategy:

Collaborate with the marketing team to develop content strategies that align with business goals and target audience engagement.

Contribute ideas for content themes, formats, and campaigns that resonate within the gambling niche.

• Editing and Proofreading:

Edit and proofread content to ensure accuracy, consistency, and adherence to the brand's tone and style guidelines.

Revise and improve content based on feedback from team members or clients.

• Compliance and Ethics:

Adhere to relevant legal and ethical guidelines when creating content related to gambling and betting.

Ensure that all content meets regulatory requirements and avoids promoting irresponsible gambling behavior.

Requirements and skills:

• Proven experience as a content writer/copywriter, with a portfolio demonstrating high-quality work within the gambling niche.
• Excellent command of the English language, including impeccable grammar, spelling, and punctuation.
• In-depth knowledge of the gambling industry, including its terminology, games, and trends.
• Familiarity with SEO best practices and the ability to integrate keywords effectively.
• Strong research skills to gather accurate and reliable information from reputable sources.
• Creativity to develop unique and engaging content that captivates the audience.
• Ability to work independently and manage multiple projects while meeting deadlines.
• Attention to detail, especially when it comes to compliance with industry regulations and ethical considerations.

We offer excellent benefits:

• Learning and development opportunities, interesting challenging tasks;
• Official employment in accordance with the laws of Cyprus and the EU, registration of family members;
• Company fitness corner in the office for employees;
• Opportunity to develop language skills and partial compensation for the cost of language classes;
• Birthday celebration present;
• Time for proper rest and 24 working days of Annual Vacation;
• Breakfasts and lunches in the office (partially paid by the company).

If you are interested, please send your CV to keyrouz.n@soft2bet.com