Company Description

We are SkillOnNet, leading in the gaming entertainment by providing our customers with the most entertaining and trustworthy experience possible, while also reinventing the gambling industry. We are home to more than 30 well-known brands, including PlayOJO, DruckGluck, BacanaPlay, Genting, and many more. We are committed to long-term development and sustainability, and we are trying to revolutionise our industry for the benefit of our players, ourselves, and the entertainment industry as a whole.

Regency Group

Regency is a leading Group in the Greek entertainment and hospitality sector. It owns and operates the two larger casinos in Greece (Athens and Thessaloniki), Hyatt Regency Hotel (Thessaloniki), Vergina Theatre (Thessaloniki). The Group is also in the planning process of a new Destination at the northern suburbs of Athens, with a diverse gaming, entertainment and hospitality offering, aspiring to re-imagine the definition of entertainment in the Country. Capitalizing on its multiyear impeccable track record and credibility and in order to offer its clientele a 360⁰ approach, the Group is seeking to establish online presence through its joint venture partner SkillonNet sharing similar values and vision.

Job Description

Regency and SkillOnNet have established a strategic joint venture in Greece, driven by a shared ambition to dominate the local online gambling market. Combining Regency's casino management expertise and SkillOnNet's cutting-edge iGaming solutions, the partnership seeks to navigate Greece's complex regulatory landscape, delivering an innovative, responsible, and superior gaming experience. With a focus on excellence and adherence to local regulations, the joint venture aspires to become the foremost player in Greece's online gambling sector, offering players a safe and enjoyable gaming experience while capitalizing on the nation's rich gaming history.

We are seeking to hire a Country Manager to help with the launch of a new licensed online casino brand. We are looking for an experienced Country Manager who will form part of the Management Team to be responsible for managing all activity related to the Greek market with focus on marketing, . product and commercial initiatives, the Country Manager will also work across all teams in the organisation

Your Responsibilities

• Derived from the overall business plan define the marketing strategy, plan and manage annual marketing budget.
• Through adequate management of the yearly marketing budget meet monthly, quarterly and yearly business KPIs e.g revenue, new depositing players, CPAs, channels’ ROI.
• Recruit and manage a local team of marketing specialist.
• Working with in-house local, international marketing teams, , as well as external advertising agencies (as required) lead the development and execution of all relevant ATL and digital marketing campaigns assets, based on the approved yearly marketing communications strategy including all relevant testing and optimization.
  • ATL activity is currently defined as TV, radio, sponsorships, out of home, DM/door drop advertising – plus other offline channels as defined by the evolution of the yearly media strategy
  • Digital marketing includes PPC search and social, programmatic, native content app install campaigns, email campaigns, organic social media.
• Specifically, this will include the following:
  • Writing ad-hoc tactical and strategic agency briefs for all required ATL and digital campaigns across casino and bingo
  • Manage agency briefing and overall creative development process from briefing to ad production, ensuring all ads are delivered on time, to brief and on budget – approved by all the relevant internal stakeholders
  • Work with retained media and creative agency to manage all supporting marketing admin, such as estimating/invoicing, monthly rotation plans, usage negotiations etc.
  • Monitor the earned media strategies of competing online casinos/sports betting companies (and other verticals) to define best practice and use that insight to drive on-going strategy improvements.
• Work with JV partner Regency Entertainment to leverage cross-selling opportunities with their land-based casinos. Develop an omnichannel strategy and implement an onsite marketing acquisition plan.
• Ongoing reporting of marketing campaigns’ performance and optimization.
• Provide leadership and direction to cross functional teams while working with other Regional Directors/Manager, Product/Business Owners and cross departments to capture and optimize synergies and knowledge sharing.
• Working with BI team, support periodic business reviews and revenue forecasting.

What we are looking for:

• At least 5 years’ experience in developing marketing strategies and campaign management either agency or client side. Track record in launching new brands to the market is an advantage.
• Successful track record working in the gambling industry or a similar digital led high volume transactional industry.
• Specific experience managing Advertising, DM and media agencies
• Thorough understanding of the local media landscape including relationships with media owners and publishers.
• Hands on creative development experience
• Previous experience working in regulated industry with strict compliance and advertising codes is an advantage
• Ability to think both creatively and strategically.
• Profound understanding of Greek demographics, culture, and media landscape
• Proven leadership and management skills with track record in recruiting developing and managing talent.
• Teamworking skills – the ability to build relationships internally and externally. Experience working with internal and external agencies and business partners.
• Confident, with strong initiative and ability to multitask and deliver on time and on budget with minimal supervision
• Excellent analytical skills, written and verbal communication in both Greek and English, Excel and PowerPoint presentation skills. Solid attention to detail

What's in it for YOU?

• Excellent work environment
• Attractive salary package
• A chance to advance professionally inside one of the world's largest iGaming organisations.

What it's like to work at SkillOnNet!

SkillOnNet believes that people come first, and our "family-oriented" global culture is what drives us. We care about our employees and make certain that they have access to the most relevant and helpful tools, benefits.

Please send your CV at jobs@kpaxmarketing.com