CareerFinders, on behalf of our client, a leader in the iGaming industry, we are seeking to recruit a Head of CRM to join their growing team based in Limassol. The successful applicant will lead the entire CRM department, formulating CRM strategies and campaigns that align with overall business objectives. You will need to possess at least 3 years of previous experience managing CRM systems, gained working within the iGaming industry. Our client is seeking applicants who are highly analytical and data driven, who hold an in-depth understanding of customer relationship management. Excellent verbal and written communication skills in English are essential.

Key Duties/Responsibilities:

• Leading the department in the formulation of CRM strategies and programs/campaigns and ensure that they stay aligned with the business’s overall objectives.
• Strategize, communicate, execute, test, and evaluate various CRM Projects.
• Report progress of CRM efforts to Senior Management and other departments.
• Assist in prioritizing projects to ensure business critical deadlines are always met.
• Work closely with internal departments to ensure alignment.
• Plan and ensure CRM campaigns’ consistency, attractiveness, cost efficiency and alignment across company’s goals.
• Undertake rigorous monitoring and evaluation of CRM campaigns and activities in order to measure ROI, prioritize resources, and enable continuous improvement in consumer acquisition and retention initiatives.
• Liaise frequently with the marketing, product, analytics and copywriter teams to design marketing initiatives and test new innovative ideas to increase the number and value of customers.
• Ensure compliance with regulations and legislations applied in the iGaming industry.
• Conduct research on trends in the CRM field within the commercial sector and identifies emerging opportunities that the business could capitalize on and gain a competitive advantage in terms of consumer acquisition and retention in the market.

Key Skills/Experience:

• Minimum 3 years of CRM experience in the iGaming sector, ideally working in the UK and other Western European markets.
• Experience working with R&D teams in implementing new features.
• Understanding of customer relationship management theory and practice.
• Strong analytical skills, high proficiency in Excel and the ability to track and report on CRM KPIs.
• Ability to use customer data to segment and personalise content and offers.
• Excellent communication skills, written and verbal.
• Ability to function as a self-starter with an emphasis on getting things done.
• Must be able to work under pressure in a fast paced environment.
• Ability to problem solve and adapt to changing business requirements.
• Strong interpersonal skills with the ability to build relationships across departments and remote offices.
• Previous exposure to project management within diverse teams.
• Extensive knowledge of MS Office tools.

Key Benefits:

• Attractive remuneration package.
• Annual performance related bonus.
• Medical Insurance plan (optional).
• Provident Fund (optional).
• Ongoing opportunities for professional growth and development.

To apply for this vacancy, please send your CV, along with any covering letter to jobs@careerfinders.com.cyquoting the reference number CAR7093. Please note that due to the high volumes of applications received only shortlisted applicants will be responded to. By sending us your CV you are giving CareerFinders your consent to be contacted for this and any other suitable vacancies that we believe match your skills and experience. To view our privacy policy, please click www.careerfinders.com.cy/privacy-policy.