CareerFinders, on behalf of our client, a new multi-asset global trading platform, with expanding operations in Cyprus, we are seeking to recruit a Crypto Marketing Manager to join their growing team based in Nicosia. You will be responsible for leading and optimizing marketing strategies to promote our client’s cryptocurrency offering. This role involves developing and executing innovative marketing campaigns, collaborating cross-functionally to drive product awareness, customer acquisition, and revenue growth. Our client is seeking applicants who are ideally educated to degree level in Marketing, Business Administration, or other related fields, and an MBA degree will be considered an advantage. Proven experience of 5+ years in product marketing, specifically promoting cryptocurrency products is required, along with a strong understanding of the financial markets, trading platforms, and investment products.

Key Duties/Responsibilities: 

• Develop and execute comprehensive marketing strategies to promote cryptocurrency products in line with company objectives.
• Collaborate with marketing team to ensure cohesive execution of marketing plans.
• Analyze market trends, competitor activities, and customer insights to identify opportunities for product promotion and differentiation.
• Collaborate with product development, sales, and other departments to align marketing efforts with product enhancements and launches.
• Oversee the creation of compelling marketing collateral, including website content, advertisements, videos, and other promotional materials.
• Optimize customer acquisition strategies across various channels, including digital marketing, social media, email campaigns, and partnerships.
• Develop and monitor key performance indicators (KPIs) to measure the effectiveness of marketing initiatives and adjust strategies accordingly.
• Drive continuous improvement by conducting A/B testing, market research, and customer feedback analysis to enhance marketing strategies.
• Establish and maintain relationships with industry influencers, media outlets, and strategic partners to expand product visibility.

Key Skills/Experience: 

• Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
• Proven experience (5+ years) in product marketing, specifically promoting cryptocurrency products.
• Strong understanding of financial markets, trading platforms, and investment products.
• Demonstrated leadership skills with experience in managing and developing high-performing teams.
• Strategic thinker with the ability to develop and implement innovative marketing strategies.
• Proficiency in data analysis and leveraging insights to drive marketing decisions.
• Excellent communication, negotiation, and presentation skills.
• Ability to thrive in a fast-paced, dynamic environment while meeting tight deadlines.

To apply for this vacancy, please send your CV, along with any covering letter to jobs@careerfinders.com.cy quoting the reference number CAR7395. Please note that due to the high volumes of applications received only shortlisted applicants will be responded to. By sending us your CV you are giving CareerFinders your consent to be contacted for this and any other suitable vacancies that we believe match your skills and experience. To view our privacy policy, please click www.careerfinders.com.cy/privacy-policy.