An excellent opportunity has arisen within the Fintech Marketing Industry. Manpower Cyprus, on behalf of our client an international Events Management & Marketing Agency and a certified Great Place to Work Company, we are seeking to recruit an Email Marketing Specialist to join their expanding team based in Limassol (Hybrid).

Main Responsibilities & Skills

• Plan and implement email marketing strategies and campaigns aimed at boosting customer engagement and retention.
• Develop and oversee email marketing schedules to ensure timely and relevant content distribution.
• Create, code, and test responsive email templates, focusing on deliverability and user experience optimization.
• Segment email lists based on user data and behavior for effective personalization and targeting of email campaigns.
• Track email performance metrics such as open rates, click-through rates, and conversion rates, making data-driven adjustments.
• Perform A/B testing and analyze campaign outcomes to uncover areas for improvement.
• Ensure adherence to email marketing regulations and best practices, including CAN-SPAM and GDPR.
• Work collaboratively with teams like design, content, and client service to ensure email marketing efforts align with overall marketing strategies.
• Keep abreast of industry trends and best practices in email marketing to continually improve campaign effectiveness.

Requirements and skills

• BSc degree in Marketing, Digital Marketing, Communications or in any other relevant field
• Proven 3+ years of experience as an Email Marketing Specialist preferably in the financial industry
• Hands on experience with HTML and CSS for email template design and coding
• Proficiency in email marketing platforms (e.g. Mailchimp, SendGridm Campaign Monitor and marketing automation tools
• Familiarity with email deliverability best practices, spam regulations and email authentication protocols (DKIM, SPF, DMARC)
• Analytical mind-set with the ability to interpret data, perform A/B testing and make data-driven decisions
• Excellent written communication and copywriting skills (English)
• An ability to work under tight deadlines and fast paced environment
• You must be able to live and work freely in the EU

Remuneration:

• An attractive remuneration package based on experience and qualifications
• Flexible Working hours / Working from home option
• Bonus
• Lunch
• Medical insurance coverage
• Maternity & Paternity Benefits
• 21 days’ annual leave and paid sick leave
• Great opportunities for personal and career growth
• Friendly Working Environment & Multicultural team

Applications:

Interested applicants should apply to the following link: http://ffi.sh/3MZ1m

Only applicants whose previous experience and qualifications closely match the requirements of the position will be contacted. All applications will be treated in strict confidence.