Performance Marketing Executive (Mobile Apps) – Cyprus, Greece or Remote
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#XM70881 Type: Full time
The Role:
We are seeking a skilled and data-savvy Performance Marketing Executive specialised in mobile applications to join our dynamic team. Working in a rapidly evolving and agile environment, you will be responsible for the mobile app marketing landscape, with an emphasis on driving growth via app acquisition strategies.
Main responsibilities:
Develop and execute performance marketing strategies for app campaigns across various platforms.
Conduct targeted audience research tailored to app users.
Analyse campaign data to optimise app-specific metrics and user engagement.
Prepare insightful reports to communicate app campaign outcomes, insights, and recommendations to stakeholders.
Manage advertising budgets to ensure a strong ROI in app marketing campaigns.
Conduct competitor analysis to understand our key competitors’ strengths, weaknesses, and strategies.
Collaborate with internal and external stakeholders to ensure the successful execution of our marketing campaigns.
Stay updated on industry trends and technologies to refine campaign strategies.
Main requirements:
BSc/MSc in Mathematics, Statistics, Marketing, or a related field.
At least 3 years of experience in a similar position, with a focus on managing large-scale app campaigns.
Proven experience in an app-first business environment, especially in the financial services or gaming industry.
In-depth knowledge of app-tailored digital advertising platforms (I.e., Google Ads, Meta, and AppLovin).
Experience in using third party app measurement platforms (i.e., Firebase, AppsFlyer) and competitor analysis platforms (i.e., data.ai).
Advanced skills in data analysis and optimisation techniques, with a focus on app marketing metrics and KPIs.
Excellent communication and interpersonal skills.
Strong attention to detail.
Very good knowledge of English.
Advanced Microsoft Excel skills.
Benefit from:
An attractive remuneration package, plus performance-related rewards.
Food allowance.
An intellectually stimulating work environment.
Continuous personal development and international training opportunities.
Type of employment: Full-time
Location: Cyprus, Greece or Remote
Please visit our website to submit your online application for this position.
All applications will be treated with strict confidentiality!