Performance Marketing Executive (Mobile Apps) – Cyprus, Greece or Remote
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#XM72796 Type: Full time
The Role:
We are seeking a skilled and data-savvy Performance Marketing Executive specialised in mobile applications to join our dynamic team. Working in a rapidly evolving and agile environment, you will be responsible for the mobile app marketing landscape, with an emphasis on driving growth via app acquisition strategies.
Main responsibilities:
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Develop and execute performance marketing strategies for app campaigns across various platforms.
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Conduct targeted audience research tailored to app users.
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Analyse campaign data to optimise app-specific metrics and user engagement.
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Prepare insightful reports to communicate app campaign outcomes, insights, and recommendations to stakeholders.
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Manage advertising budgets to ensure a strong ROI in app marketing campaigns.
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Conduct competitor analysis to understand our key competitors’ strengths, weaknesses, and strategies.
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Collaborate with internal and external stakeholders to ensure the successful execution of our marketing campaigns.
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Stay updated on industry trends and technologies to refine campaign strategies.
Main requirements:
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BSc/MSc in Mathematics, Statistics, Marketing, or a related field.
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At least 3 years of experience in a similar position, with a focus on managing large-scale app campaigns.
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Proven experience in an app-first business environment, especially in the financial services or gaming industry.
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In-depth knowledge of app-tailored digital advertising platforms (I.e., Google Ads, Meta, and AppLovin).
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Experience in using third party app measurement platforms (i.e., Firebase, AppsFlyer) and competitor analysis platforms (i.e., data.ai).
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Advanced skills in data analysis and optimisation techniques, with a focus on app marketing metrics and KPIs.
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Excellent communication and interpersonal skills.
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Strong attention to detail.
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Very good knowledge of English.
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Advanced Microsoft Excel skills.
Benefit from:
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An attractive remuneration package, plus performance-related rewards.
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Food allowance.
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An intellectually stimulating work environment.
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Continuous personal development and international training opportunities.
Type of employment: Full-time
Location: Cyprus, Greece or Remote
Please visit our website to submit your online application for this position.
All applications will be treated with strict confidentiality!