Established in 2004, we are a tech pioneer offering world-class adult entertainment and games on some of the internet’s safest and most popular platforms. With the support of an international team of dynamic and collaborative innovators, we are on a mission to enable safe user experiences and empower our communities by celebrating diversity, inclusion, and expression — all while maintaining robust trust-and-safety protocols.

As a Senior Business Analyst, you will join the Retention department reporting directly to the Product Manager. Responsible for the daily monitoring and reporting of your KPIs, creation of new A/B test cases, as well as proposing new product optimizations that will improve end-user conversions, reduce churn rate and overall performance of the platform's KPIs.

What you'll be doing:

• Monitor, control, and improve key metrics related to your dedicated revenue source.
• Craft detailed requirements for new optimization tickets focused on enhancing the Videos KPI performance.
• Oversee and manage KPI-related Jira tickets, ensuring high-quality standards for any product changes progressing through development.
• Collaborate with cross-functional teams to generate ideas for new features that boost User Retention KPIs.
• Identify product improvement opportunities through brainstorming sessions and strategic analysis.
• Provide product optimizations from a user-centered perspective.
• Monitor and report on users’ behavior after launching new product features.
• Increase business profitability – owning not just your dedicated KPIs, but also understanding the overall revenue sources of the platform.
• Design, conduct, and analyze A/B tests to assess and implement optimizations aimed at enhancing User Retention KPIs.
• Comfortable with ideation and generating out of the box solutions.
• Develop and manage use case scenarios, ensuring full test coverage for new functionalities.
• Support the product team with insights into business and technical challenges, while offering solutions that align with overall business strategy.

What you'll need to be successful:

Must haves:

• 5+ years of experience as a Business Analyst or Product Analyst in a digital industry.
• Bachelor’s degree in Computer Science/Marketing/Business or equivalent degree.
• Proven ability to define and document functional and non-functional requirements in a clear and structured manner.
• Strong analytical skills with experience in KPI management and optimization strategies.
• Familiarity with Jira and Agile methodologies.
• Fluent English communication skills; German proficiency is a must.
• Experience working with user retention metrics and A/B testing frameworks.
• Problem-solving mindset with the ability to break down complex processes into clear steps.
• Advanced communication and interpersonal skills.

Nice to haves:

• Background or experience in entertainment or content-driven platforms.
• Knowledge of user segmentation and personalization strategies to improve user engagement and retention.
• Prior exposure to subscription-based or freemium business models.
• Knowledge of UX/UI principles to collaborate effectively with design teams.
• SQL or data analysis skills to extract insights and validate KPI trends independently.
• Experience in automating reports or dashboards through tools like Power BI or Looker.

As an equal opportunity employer, we celebrate diversity and are committed to creating an inclusive environment for all employees

In this role you may be exposed to adult content