#HF82434 Type: Full time

We are searching for an enthusiastic and committed Marketing Data Analyst to join our dynamic team at HFM.

The successful candidate will be part of a dynamic, results-driven marketing team within a leading global broker. The role is ideal for an analytical thinker who thrives in a fast-paced environment and is passionate about leveraging data to drive marketing performance.

Your role at HFM:

• Design, implement, and maintain reporting frameworks to monitor marketing operations and performance.
• Conduct in-depth data analysis to uncover opportunities for growth and cost efficiencies.
• Evaluate marketing-business metrics and provide ROI analysis for marketing campaigns.
• Analyse large datasets and deliver actionable recommendations to support marketing objectives.
• Develop user demographics, behaviour insights, and segmentation strategies for optimised targeting.
• Build and maintain marketing dashboards for tracking KPIs and campaign performance.
• Collaborate with marketing teams to identify data needs and deliver insightful solutions.
• Plan and analyse A/B tests to improve key marketing KPIs.
• Transform complex marketing questions into quantifiable metrics and insights.
• Utilise product usage data to develop predictive customer retention models.
• Conduct customer lifetime value analysis and spending benchmarks.
• Measure and analyse the impact of segmentation and targeting strategies.
• Continuously drive improvements in data sources, predictive analytics, and automation processes.

What You Bring:

• BSc/MSc in Marketing, Mathematics, Statistics, Finance, Data Science, or a related field.
• Experience in the financial, fintech, or FX services industry is an advantage.
• Advanced knowledge of Microsoft Excel (a must) and proficiency in data visualisation tools like Power BI or Tableau.
• Advanced skills in SQL and knowledge of Python for data analysis.
• Hands-on experience with Google Analytics, Google Ads, Bing Ads, Meta Ads, Criteo, and various media buying platforms.
• Strong ability to analyse marketing performance, interpret complex data sets, and provide clear insights.
• Meticulous when working with data to ensure accuracy and quality.
• Ability to manage multiple tasks, prioritise workload, and work efficiently under pressure.
• Excellent verbal and written communication skills in English.
• Eagerness for ongoing professional development and upskilling in marketing analytics.

**Candidates must have the legal right to work in the location for which they are applying

By joining us, you can expect:

Attractive remuneration package

22 days of Annual Leave (reaching up to 30 days per year based on years’ service)

Hybrid Work Mode​

Friday afternoons off in Summer (July & August)

Birthdays are always a day off!

Referral Bonus – refer a candidate we would all enjoy to work with!!

Participation in the Company’s Medical Scheme from day one!

Participation in the Company’s Group Discount Scheme

Free Gym Membership (Larnaca)

Unlimited snacks, fruits, and beverages

Complimentary periodic lunches at the office

Fun team-building activities & Corporate events

🌍Who is HFM?

Established Broker since 2010 | 60+ Industry Awards | over 3,500,000 Live Accounts | 300+ Employees Globally | 40+ Different Nationalities |

At HFM, our workforce is our biggest asset. For this reason, we reward our employees’ individual talent and skills, and encourage them to reach their full potential in an engaging workplace that fosters excellence.

Kick off an exceptional career with HFM and follow the path to success!

Sounds like you? Come and write the next chapter with us through our Careers website: Marketing Data Analyst.

All applications will be treated as confidential.